The Journey of a Creator

From the early age of 4 years old, Victoria was involved in several television and print commericals, both locally and internationally. Getting that first hand experience of set life from such a young age sparked a curiosity and love for advertising & design that lead Victoria down the path she is on today.

Fast forward 20 odd years, and a degree in Visual Communications, Marketing & Branding with a major in Digital Design later, Victoria found herself in the big, bad, scary world of corporate advertising at one of the biggest and most prestigious agencies in South Africa.

The corporate space being what it is, forced moral and ethical quandaries to surface, motivating Victoria to take what she had learnt from the advertising space and create an entirely new ethical approach to marketing business.

Enter, Umbrellabow. An agency created out of one woman's desire for ethical business practices within the advertising & marketing industry.

Work Ethic
The backbone of Umbrellabow

While Victoria was still in High School, she was a Regional Finalist in the Woolworths SA Design Competition of 2013 and she won the CTCA Young Creatives Award in 2014. Apart from earning Academic Colours, her High School career culminated with her being one of the top 5 Learners in South Africa for Visual Arts in Matric (with a 98% mark for her Visual Art Practical and 100% for her written Theory exam). She then topped this by placing first in the Country in Design (by achieving a perfect 100% in both the Practical and Theory components of the exam).

She distinguished herself in College as well, by achieving the highest ever practical mark by a first year in Art Direction. She was also a Loerie Finalist in 4 categories in 2017. Apart from Art Direction she also took Computer Software Training, Discourse, Marketing & Branding, Multimedia Design and Visual Studies, as part of her BA in Visual Communications with a Multimedia Major.

Her Vision
A Woman on an unstoppable path

Victoria has never been someone to accept the status quo, especially when she knows she can make a difference. It would have been easy for her to build a highly successful career in a corporate advertising agency, but money is not what motivates her. Victoria has a vision for a better world - a world where corporate doesn't mean immoral. Umbrellabow is the embodiment of this vision.

The Ultimate Business Partners

Victoria, armed with a team of like-minded, passionate, talented, powerful women, has set out to change the face of digital marketing, one ethical business relationship at a time. Discover the benefits of partnering with our incredible Umbrellabow team. You'll never see business the same way again.